Spoiled With Updates
Fujifilm just dropped a boat load of new firmware updates for the X-T1, X-E2 and the list goes on. Since the launch of the X100 and X-Pro1, they've been listening to their customers and providing something NO OTHER camera maker has ever done. Sure, Canon, Nikon, Olympus, Leica and others provide updates, but not like Fujifilm updates. We're talking completely new autofocus settings, speed, menu controls and more. Most merely provide bug fixes.
I, for one, think this is a great thing. Since my first X-T1, new updates have increased the speed of the camera, it's autofocus capabilities and cleaned up a few bugs along the way. Unfortunately, it seems that there are as many people out there bitching and moaning post updates because they didn't get exactly what they wanted. I picture these people as whiny brats holding their breath while stopping their feet. Yup.
Fujifilm camera owners have become spoiled with updates. They not only want their cameras to be "something new" every season, they now expect it. I realize that this post may not win me over a ton of new fans and followers, but so be it. If nobody else is going to be brave enough to say it, I will.
Unless Fujifilm is fixing bugs, please stop expecting things for free. Yes, free. You don't think updates cost anything? Stop being ridiculous. Who do you think is pouring over codes to help resolve the bugs and write new firmware updates to provide you with a new shooting experience, Santa's Elves? Believe it or not, Fujifilm employs actual human beings to work on those magical picture making machines we all love so much. I know, crazy right?
X100T owners are at the top of the Fujifilm head chopping block today. They are hungry for updates to their precious cameras. Hey, I have no problem with people wanting updates and bug fixes, just stop complaining about it already. Remember when the new camera launched and you visited your local camera shop all excited to pick it up? Remember when you snapped your first image and a smile rushed across your face? Remember over the past year all the wonderful images your current camera has created for your website and portfolio? It's still that camera regardless of a new update.
But, alas, you want more. Okay, I get it. Think about this. Would you rather go back to shooting DSLR being hopeful to ever receive even a bug update once a year? Only getting new core capabilities by purchasing a new $3000 camera body? The only lens updates you'll ever see come in a new box that just made your credit card sad? I thought not.
So, do I want more? Certainly. I'd love to see more features dropped into my X-T1. I'd love to see the new ACROS film simulation added that is coming in the X-Pro2. I'd love to see the AF get even faster. But, I am perfectly happy with the camera as it sits in my bag today. The currently configuration isn't stopping me from creating images that make me happy. Now get out there and create something and remember, the biggest limitation in your photography is you, not your gear. Cheers.
